How To Set Appointments By Phone

Posted by on Oct 10, 2014 in Uncategorized | 0 comments

How To Set Appointments By Phone

Let’s face it; the fastest way to grow any business is by using the telephone effectively. There are so many people that want to hide behind a computer and not talk to anyone, it leaves the door wide open for the effective telephone sales professional. Below you will find some useful tips on making successful appointment setting phone calls. Used correctly, you will set appointments and you will make sales. This article will not address the fear of making phone calls. Why this is a fear, I’ll never understand, but it is. I will write an article about how to overcome the fear of the phone in the future. Getting Past the Gate Keeper: What is a gate keeper? The gate keeper is usually a secretary or administrative assistant whose job is to screen the boss’s calls to save him time. Note: Getting past the gate keepers and to the Owner of the business or the Marketing director takes perseverance, finesse, multiple tries, and lots of effort. Try these; Hi, this is <Insert Your First and Last Name, I need to speak with Joe/Jane Owner or just ask for the owner if you don’t know his/her name. To learn how to quickly and easily locate an owner’s name see my video tutorial here. If they are not available ask: When do you expect them back? Great, just put me through to their voice mail please. NO – They don’t office here. What is the number to their office? Anything else I should know to be able to reach them in a timely manner? What is this in regards to; Make Your Call Sound Complicated; It’s complicated. Basically, we deal with various forms of online, mobile, social media marketing, short codes, mobile web apps, etc. This call is in reference to some marketing that we found your company engaged in that currently is costing Joe/Jane Owner thousands of dollars in lost revenues due to a couple widely known factors. It’s imperative that he/she knows about this so he/she can stop it immediately. I have to talk directly with him/her. Please just go ahead and connect me. That will make this a lot easier. Leaving a message: When you leave a message on a voicemail system, the best way to do it is to leave almost no information at all, except request a call back. When you start trying to pitch someone on a voicemail, it just gets deleted the majority of the time. “Hey John, this is Your Name Here, give me a call back when you have a minute. I have a quick question. My number is xxx-xxx-xxxx, again my number is, xxx-xxx-xxxx. Talk to you soon.” Once The Decision Maker Is On The Phone   Be Confident and Engaging When you are able to talk to the owner of a business it is at least 5x more important the way you sound than the words that you actually say. How you sound when the owner gets on the phone makes all of the difference in the world between a short call and a hang-up vs. getting time with them to actually pitch for a meeting. Now is the time when YOU have to talk “business”, not technology. You have to engage them by sounding credible and asking the...

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Emotional Mobile Marketing vs Feature Mobile Marketing

Posted by on Oct 6, 2014 in Uncategorized | 0 comments

Emotional Mobile Marketing vs Feature Mobile Marketing

If you are a business owner think about this: All the facts, statistics and features don’t mean squat to your customer about your product. BUT…. If you take those uninspiring facts and stats, roll them up into an emotional, heart rending story, you won’t be able to keep customers away… Which image above invokes a stronger emotional response?

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Facebook Advertising Infographic

Posted by on Jul 24, 2014 in Uncategorized | Comments Off on Facebook Advertising Infographic

Facebook Advertising Infographic

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Effective Tips for Getting Your Site Prepared for Mobile Marketing

Posted by on Apr 30, 2014 in Uncategorized | 0 comments

Effective Tips for Getting Your Site Prepared for Mobile Marketing

It took a while for businesses to recognize the potential of the small mobile screen on a smart phone or cell phone. Businesses are just beginning to recognize this valuable real estate and its ability to generate greater profits. Although the screen is much smaller than a traditional monitor for a desktop or laptop, it still has more than enough area to display important messages. The screens on mobile devices are now large enough that messages can be fully displayed without the need of zooming or scrolling on a small hand-held mobile device. Preparing your site for a mobile marketing strategy requires you to remove any huge files or extra, unnecessary copy. Don’t make your online visitors wait very long for a page to load. If your customer cannot locate the information they are seeking quickly, they will leave the site, without ever reading that mobile marketing message you took so long crafting. The easiest way any business can prepare for their mobile marketing strategy is to redesign their website to handle a mobile screen. The newly developed mobile-friendly HTML5 and CSS3 works best for mobile sites. Unless you are proficient in writing code, you will need to hire a developer that is highly fluent in these programming languages. However, there are alternatives. Google Mobile Optimizer is effective software that can help the company quickly transform your original website into a simple mobile version.Adding text that is designed specifically for mobile technology is essential. You will need to write mobile-friendly content for your mobile website. Keep this highly valuable content very short and to the point. Deliver your message using bullet points instead of large paragraphs. Reading paragraphs on a mobile screen sucks big time. Don’t make your visitors do it. On top of that you visitors will miss the mobile marketing message altogether. Be brief, clear and direct. Make sure that all graphics displayed are small enough in design that it will load fast. Mobile technology typically loads pages at a much slower pace than the traditional laptop or desktop computer. Anytime your visitor needs to wait more than roughly 5-8 seconds for the page to load, he or she will likely just leave the site, and never view the marketing message. Instead of just abandoning your full website to the mobile user, consider offering the user the ability to choose between the mobile version and the full version as soon as they arrive at the site. This provides your visitor the opportunity to quickly become familiar with whichever site they like best and to obtain only the essential information they are seeking. Realize that much of the valuable information was likely cut when creating the mobile version and the user can quickly become frustrated when they are not able to locate the data they want.It’s very important to make effective use of all the available space on your mobile site. Anytime your visitor needs to zoom or scroll just to get to the call to action, you may as well not even have one. I hope these few tips help you. If you have questions or comments, leave them below. Please share this article with people you know that it may help. Make it a great...

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Running a Successful Mobile Marketing Campaign

Posted by on Apr 19, 2014 in Uncategorized | 0 comments

Running a Successful Mobile Marketing Campaign

The world of mobile marketing is totally focused on an effective way for businesses to reach out to their potential and existing customers through a variety of avenues. These include tweets, blogs, social networking sites, and applications designed specifically for mobile media. Traditional marketing was once just a one way conversation. Business simply released an advertising message and the public hopefully received it. However, mobile marketing has changed the way the business promotes their company on nearly every type of media platform. Mobile marketing now provides potential and existing customers the ability to participate in the conversation about the products and services your company provides. However, before beginning any type of mobile marketing campaign, it’s important to understand how your customers react to your promotions and sales. What do they think specifically about the products and services you provide? Getting Started The first step in developing a successful mobile marketing campaign is to identify the targeted audience. These are your potential and existing customers in a specific demographic or niche. Once you find your targeted audience, create a profile on a blogging site that is business-oriented, especially if you sell products that are business- to-business. Make sure your company has a business mobile page positioned on the company website, and social networking websites including Facebook, Twitter, Google Plus, LinkedIn, YouTube and others. Find the Communities   It’s important to get online and search for any existing community that specifically relates to your company’s niche market. Make direct contact with that community. Reach out and invite its members to become a “fan” of your service or product. This allows every member in the community to have a direct connection with your company. Create Content Consider creating effective content to support your mobile marketing campaign. The content should be frequently posted as an update on all of your mobile platform sites. Be sure and invite comments from everyone in the community. Respond directly in an open forum to every follower’s comments, feedback or review. In addition, create a blog and be sure to update it with continuous posts of at least two or three times every week. Attempt to stay on topic on your blog site, concerning the products and services you sell. However, make sure that it is not just a selling site, or your visitors will quickly lose interest. Instead offer valuable content about relevant subjects concerning the products and services you provide. In addition offer links to other sites that provide interesting and relevant information. Monitor Reactions It’s important to monitor every one of your customers or potential customers that leave comments on your site. Be sure and write a response to both positive and negative comments to demonstrate that you are actively engaged and that you truly care about them. It is important use the right tools to track and analyze how everyone on the site is responding to the information you provide. Doing so can produce an effective and successful mobile marketing campaign to drive up profits, and boost the company brand. Enter your email address in the box below or click on the Facebook button if you are logged in and I will notify you of new posts. Thanks for stopping by....

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How Local Businesses Benefit From Text Message Marketing

Posted by on Nov 23, 2013 in Uncategorized | 0 comments

How Local Businesses Benefit From Text Message Marketing

Text Message Marketing is a real asset to business owners who use it the right way. Build your list through your current marketing. Put your text message opt-in on offer on every piece of marketing you have. If you are a brick and mortar store front, put you text message opt-in on the front window to get customers attention. Also, if you own a restaurant, put your text message opt-in on table tents and in the bathrooms. Strictly online? Make sure you have your text message opt-in on your website. List building is a whole separate topic, but the goal is to promote your campaign like crazy and get your text offer in front of as many people as possible.   Even though text messages are a powerful tool, you can sure make people mad and annoy them if your too aggressive. Yes, they did sign up to get text messages from you because they want to hear about your business, but only within reason.   If people start opting out of your list in large numbers, you better start trying to figure out why. Is it because you’re spamming the crap out of them or maybe not sending messages they didn’t opt-in to get?   Always consult with a mobile marketing professional to learn what works best for your businesses niche.   Below are a few methods to drive business using text message marketing.     When Business Is Slow: There are always days during the week that customer traffic is slow. Now you can bump up traffic. With text marketing you can message your list instantly and drive customer engagement during those slow times. If you have specific days when business is slow, you can set up messages to be sent on that day using an autoresponder. For example, if you are a restaurant owner and you know Tuesday nights are normally slow for dinner, you preset messages every Tuesday to go out at 3:30 or 4:00 when people are starting to think about dinner.   Old Inventory: If you have inventory that’s just sitting around collecting dust, you can message your list informing them that you’re having a blowout sale and no reasonable offer will be refused. Sell it fast!   Keep Customers Informed: Do you have an important update or an urgent message to send, message your list and let them know about it instantly.   Build Referrals: We all know word of mouth is the best form of advertising. With Text Message Marketing you can make it easy for your customers to refer you just by asking them to forward the message to friends and family. Simply ask at the end of every message to forward it to 2 or 3 people.   Top Of Mind Awareness: Text message marketing makes it easy to keep your business in front of customers on a regular basis, keeping your business top of mind. Even if it’s a text just to thank them for being on the list, it keeps you on their mind. It doesn’t always have to be a special or some sort of deal. However, specials and deals do drive traffic.   To Be Notified Of New Posts Enter You Name and Email Below: Name:...

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How To Scare Off Your Prospects

Posted by on Sep 26, 2013 in Uncategorized | 0 comments

How To Scare Off Your Prospects

I’m so freakin tired of seeing videos that are shot in front of a white background with perfect sound, perfect video and a total lack of any personality whatso freakin ever!!!,p> BOOOORRRRRING!!!!, Don’t be suckered y’all. Nobody and I mean NOBODY likes to watch a flat, no emotion, no personality video that drones on and on and on and on and on. Give me some passion, give me a piece of your soul. Stick it in the monitor of your computer and make me feel what drives you. SHOW ME who you are! Do the best you can, no doubt. Y’all, listen to some good ol down home wisdom….people are fed up to their eyeballs with FAKE, PHONY, BS! Click the link below and watch the video and see what I mean…. How To Scare Away...

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Quick and Easy Money Giving Away Mobile Sites

Posted by on Sep 18, 2013 in Uncategorized | Comments Off on Quick and Easy Money Giving Away Mobile Sites

Quick and Easy Money Giving Away Mobile Sites

As technology gets more accessible, prices will continue to drop so you need the ability to set your own prices for mobile services. Here’s a way to give away something for free and that pays you $$$$ every time you give it away. Buy an inexpensive mobile website builder (software) and learn to use it. It’s less than $50 bucks and easy to use. Give away a free mobile website and tell your client if they want the free mobile site they have to buy a domain and hosting for it through you. Tell them you can get a domain name and set up hosting for them for really cheap. The monthly hosting is like $2-$4 a month. Your client pays that fee every month. Most times they will say yes. There are hosting companies that actually give away a FREE domain name when you purchase hosting through them. The hosting company then pays you a healthy commission for bringing them a customer as an affiliate. See the pic above. How many network marketers and direct sales people would jump on that deal like a duck on a June bug? Now, go make some money. There are ways to upsell off of this to make a continuing income but that’s for later. Contact me if you want to know which mobile site builder I use and which hosting companies do...

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20 Reasons to Go Mobile

Posted by on Aug 28, 2013 in Uncategorized | 0 comments

20 Reasons to Go Mobile

As a small business that’s focused on attracting more customers, you’re most likely thinking of ways to get the job done in a more effective way. Have you considered adding a mobile website to the mix yet? If not, you’re overlooking one of the most powerful business tools that will help you attract more leads and ultimately customers. In fact, if your business doesn’t have at least mobile-friendly website, you’re literally blocking potential customers from having access to your business. Preferably, you have a fully mobile version of you site also. I’m sure running off customers is the LAST thing you want to do. Chances are, you simply don’t understand yet just how important a mobile website really is to the success of your business today. You’ve probably noticed that the world has gone crazy over “mobile” the past few years. Smart phone sales and mobile tablet sales have gone through the roof and is this trend is not expected to slow down any time soon. Because of this, consumers are using their smart phones and tablets to perform all kinds of daily tasks; surfing the web, using social media, reading product reviews, shopping, and a whole heck of a lot more. This massive shift in consumer behavior toward mobile devices is forcing businesses all over the world to implement mobile marketing strategies. You simply must implement these strategies now to help your business to stay in front of your target audience. As I mentioned before, one of the most vital tools that make this change possible is a mobile website. This allows mobile users to easily access your products and services. Mobile Internet searches via smart phones and tablets is one of the fastest-growing mobile activities of all times. Mobiles searches are expected to grow in number in the coming years. Mobile technology is literally crowding out most other types of searches. Here is a massive problem for YOU if your website was designed for the Internet and not the mobile web. Mobile users are being directed to websites that were designed for laptops and desktop computers. These websites take forever to load, are virtually impossible to navigate and impossible to read with any comfort. If you do this to your customer, you might as well say bye-bye to sales. In this day and age, your company needs to have a mobile website if you want to have any chance of connecting with consumers. Let me give you 20 statistics about mobile usage and how they will impact your business. All statistics are sourced at the end of this article. 1. There are approximately 6.8 billion mobile subscriptions today: • This statistic pretty much speaks for itself; this is 96% of the world population. Mobile usage is definitely not going away anytime soon. This means that your business must be implementing mobile strategies now that will help you capitalize on this massive audience. Every day that you delay implementing and adapting to this, you are losing money, period. 2. Mobile marketing is growing 8 TIMES faster than the Internet grew in the early 1990’s: • You’ve probably noticed how fast the Internet grew over the last 20 years. Thanks to the Internet, small businesses have been able to implement strategies that allow them to generate more leads and...

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Benefits Of Using Mobile Apps

Posted by on Jul 13, 2013 in Uncategorized | 0 comments

A mobile app is a software application for mobile devices that focuses on your company. Apps have become almost essential for success in certain markets in today’s business world. There are some studies that indicate a majority of mobile users use apps more often than they access the Internet. This is not entirely true. In most countries apps are popular with smart phone users, but not as popular as SMS or mobile Web. The Nielsen report just studied smart phone users; if it included feature phones, apps usage would be much lower, because the majority of app developers only focus on the smart phone market (often only one or two types of smart phone), ignoring the much larger feature phone market. This means if you are only using a traditional website and not a mobile website or mobile apps as marketing tools, you may be missing out on a large portion of your target audience. Apps are simply a part of an overall mobile marketing strategy, not generally considered to be a standalone marketing tool. You’ve probably heard about mobile applications, but are not sure if they are the right fit for your business. To help you better understand the benefits that a mobile app can bring, here are some of the top benefits of using mobile apps to grow your business: Easy To Use Not only will your business appear more technically savvy, but apps tend to be visually cleaner and easier to navigate than traditional websites. So your app users will appreciate the ease of use, which means they are more likely to actually use it. Ability to Quickly Reach Your Audience With a mobile app, you’ll be able to reach more people faster and easier than you have before. In fact, your app will be right on your users’ mobile device screens for easy access. With push-button notifications, you can quickly send out offers and messages to your users, which they will receive immediately. Builds Customer Loyalty Mobile apps are the perfect way to stay connected to your target audience. Since they will have your app readily available on their mobile devices, they are likely to think of your business when they need your type of product or service. Increased Customer Contact   A mobile app will make contacting your business an easy, one-touch process. Because of this, you’re increasing the likelihood that customers will do just that.   Competitive Advantage   Having an app will convince potential and long-standing customers that your business is ahead of the digital curve. Not only is this great for branding purposes, but it will keep them interested in your company vs. your competitors. Thanks to the popularity and ease of use of apps, all businesses should look into the possibility of getting one if they want to keep up with – and hopefully surpass – their competition in the coming months and...

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