Facebook Advertising Infographic

Posted by on Jul 24, 2014 in Uncategorized | Comments Off on Facebook Advertising Infographic

Facebook Advertising Infographic

read more

Effective Tips for Getting Your Site Prepared for Mobile Marketing

Posted by on Apr 30, 2014 in Uncategorized | 0 comments

Effective Tips for Getting Your Site Prepared for Mobile Marketing

It took a while for businesses to recognize the potential of the small mobile screen on a smart phone or cell phone. Businesses are just beginning to recognize this valuable real estate and its ability to generate greater profits. Although the screen is much smaller than a traditional monitor for a desktop or laptop, it still has more than enough area to display important messages. The screens on mobile devices are now large enough that messages can be fully displayed without the need of zooming or scrolling on a small hand-held mobile device. Preparing your site for a mobile marketing strategy requires you to remove any huge files or extra, unnecessary copy. Don’t make your online visitors wait very long for a page to load. If your customer cannot locate the information they are seeking quickly, they will leave the site, without ever reading that mobile marketing message you took so long crafting. The easiest way any business can prepare for their mobile marketing strategy is to redesign their website to handle a mobile screen. The newly developed mobile-friendly HTML5 and CSS3 works best for mobile sites. Unless you are proficient in writing code, you will need to hire a developer that is highly fluent in these programming languages. However, there are alternatives. Google Mobile Optimizer is effective software that can help the company quickly transform your original website into a simple mobile version.Adding text that is designed specifically for mobile technology is essential. You will need to write mobile-friendly content for your mobile website. Keep this highly valuable content very short and to the point. Deliver your message using bullet points instead of large paragraphs. Reading paragraphs on a mobile screen sucks big time. Don’t make your visitors do it. On top of that you visitors will miss the mobile marketing message altogether. Be brief, clear and direct. Make sure that all graphics displayed are small enough in design that it will load fast. Mobile technology typically loads pages at a much slower pace than the traditional laptop or desktop computer. Anytime your visitor needs to wait more than roughly 5-8 seconds for the page to load, he or she will likely just leave the site, and never view the marketing message. Instead of just abandoning your full website to the mobile user, consider offering the user the ability to choose between the mobile version and the full version as soon as they arrive at the site. This provides your visitor the opportunity to quickly become familiar with whichever site they like best and to obtain only the essential information they are seeking. Realize that much of the valuable information was likely cut when creating the mobile version and the user can quickly become frustrated when they are not able to locate the data they want.It’s very important to make effective use of all the available space on your mobile site. Anytime your visitor needs to zoom or scroll just to get to the call to action, you may as well not even have one. I hope these few tips help you. If you have questions or comments, leave them below. Please share this article with people you know that it may help. Make it a great...

read more

Running a Successful Mobile Marketing Campaign

Posted by on Apr 19, 2014 in Uncategorized | 0 comments

Running a Successful Mobile Marketing Campaign

The world of mobile marketing is totally focused on an effective way for businesses to reach out to their potential and existing customers through a variety of avenues. These include tweets, blogs, social networking sites, and applications designed specifically for mobile media. Traditional marketing was once just a one way conversation. Business simply released an advertising message and the public hopefully received it. However, mobile marketing has changed the way the business promotes their company on nearly every type of media platform. Mobile marketing now provides potential and existing customers the ability to participate in the conversation about the products and services your company provides. However, before beginning any type of mobile marketing campaign, it’s important to understand how your customers react to your promotions and sales. What do they think specifically about the products and services you provide? Getting Started The first step in developing a successful mobile marketing campaign is to identify the targeted audience. These are your potential and existing customers in a specific demographic or niche. Once you find your targeted audience, create a profile on a blogging site that is business-oriented, especially if you sell products that are business- to-business. Make sure your company has a business mobile page positioned on the company website, and social networking websites including Facebook, Twitter, Google Plus, LinkedIn, YouTube and others. Find the Communities   It’s important to get online and search for any existing community that specifically relates to your company’s niche market. Make direct contact with that community. Reach out and invite its members to become a “fan” of your service or product. This allows every member in the community to have a direct connection with your company. Create Content Consider creating effective content to support your mobile marketing campaign. The content should be frequently posted as an update on all of your mobile platform sites. Be sure and invite comments from everyone in the community. Respond directly in an open forum to every follower’s comments, feedback or review. In addition, create a blog and be sure to update it with continuous posts of at least two or three times every week. Attempt to stay on topic on your blog site, concerning the products and services you sell. However, make sure that it is not just a selling site, or your visitors will quickly lose interest. Instead offer valuable content about relevant subjects concerning the products and services you provide. In addition offer links to other sites that provide interesting and relevant information. Monitor Reactions It’s important to monitor every one of your customers or potential customers that leave comments on your site. Be sure and write a response to both positive and negative comments to demonstrate that you are actively engaged and that you truly care about them. It is important use the right tools to track and analyze how everyone on the site is responding to the information you provide. Doing so can produce an effective and successful mobile marketing campaign to drive up profits, and boost the company brand. Enter your email address in the box below or click on the Facebook button if you are logged in and I will notify you of new posts. Thanks for stopping by....

read more

How Local Businesses Benefit From Text Message Marketing

Posted by on Nov 23, 2013 in Uncategorized | 0 comments

How Local Businesses Benefit From Text Message Marketing

Text Message Marketing is a real asset to business owners who use it the right way. Build your list through your current marketing. Put your text message opt-in on offer on every piece of marketing you have. If you are a brick and mortar store front, put you text message opt-in on the front window to get customers attention. Also, if you own a restaurant, put your text message opt-in on table tents and in the bathrooms. Strictly online? Make sure you have your text message opt-in on your website. List building is a whole separate topic, but the goal is to promote your campaign like crazy and get your text offer in front of as many people as possible.   Even though text messages are a powerful tool, you can sure make people mad and annoy them if your too aggressive. Yes, they did sign up to get text messages from you because they want to hear about your business, but only within reason.   If people start opting out of your list in large numbers, you better start trying to figure out why. Is it because you’re spamming the crap out of them or maybe not sending messages they didn’t opt-in to get?   Always consult with a mobile marketing professional to learn what works best for your businesses niche.   Below are a few methods to drive business using text message marketing.     When Business Is Slow: There are always days during the week that customer traffic is slow. Now you can bump up traffic. With text marketing you can message your list instantly and drive customer engagement during those slow times. If you have specific days when business is slow, you can set up messages to be sent on that day using an autoresponder. For example, if you are a restaurant owner and you know Tuesday nights are normally slow for dinner, you preset messages every Tuesday to go out at 3:30 or 4:00 when people are starting to think about dinner.   Old Inventory: If you have inventory that’s just sitting around collecting dust, you can message your list informing them that you’re having a blowout sale and no reasonable offer will be refused. Sell it fast!   Keep Customers Informed: Do you have an important update or an urgent message to send, message your list and let them know about it instantly.   Build Referrals: We all know word of mouth is the best form of advertising. With Text Message Marketing you can make it easy for your customers to refer you just by asking them to forward the message to friends and family. Simply ask at the end of every message to forward it to 2 or 3 people.   Top Of Mind Awareness: Text message marketing makes it easy to keep your business in front of customers on a regular basis, keeping your business top of mind. Even if it’s a text just to thank them for being on the list, it keeps you on their mind. It doesn’t always have to be a special or some sort of deal. However, specials and deals do drive traffic.   To Be Notified Of New Posts Enter You Name and Email Below: Name:...

read more

How To Scare Off Your Prospects

Posted by on Sep 26, 2013 in Uncategorized | 0 comments

How To Scare Off Your Prospects

I’m so freakin tired of seeing videos that are shot in front of a white background with perfect sound, perfect video and a total lack of any personality whatso freakin ever!!!,p> BOOOORRRRRING!!!!, Don’t be suckered y’all. Nobody and I mean NOBODY likes to watch a flat, no emotion, no personality video that drones on and on and on and on and on. Give me some passion, give me a piece of your soul. Stick it in the monitor of your computer and make me feel what drives you. SHOW ME who you are! Do the best you can, no doubt. Y’all, listen to some good ol down home wisdom….people are fed up to their eyeballs with FAKE, PHONY, BS! Click the link below and watch the video and see what I mean…. How To Scare Away...

read more

Quick and Easy Money Giving Away Mobile Sites

Posted by on Sep 18, 2013 in Uncategorized | Comments Off on Quick and Easy Money Giving Away Mobile Sites

Quick and Easy Money Giving Away Mobile Sites

As technology gets more accessible, prices will continue to drop so you need the ability to set your own prices for mobile services. Here’s a way to give away something for free and that pays you $$$$ every time you give it away. Buy an inexpensive mobile website builder (software) and learn to use it. It’s less than $50 bucks and easy to use. Give away a free mobile website and tell your client if they want the free mobile site they have to buy a domain and hosting for it through you. Tell them you can get a domain name and set up hosting for them for really cheap. The monthly hosting is like $2-$4 a month. Your client pays that fee every month. Most times they will say yes. There are hosting companies that actually give away a FREE domain name when you purchase hosting through them. The hosting company then pays you a healthy commission for bringing them a customer as an affiliate. See the pic above. How many network marketers and direct sales people would jump on that deal like a duck on a June bug? Now, go make some money. There are ways to upsell off of this to make a continuing income but that’s for later. Contact me if you want to know which mobile site builder I use and which hosting companies do...

read more

20 Reasons to Go Mobile

Posted by on Aug 28, 2013 in Uncategorized | 0 comments

20 Reasons to Go Mobile

As a small business that’s focused on attracting more customers, you’re most likely thinking of ways to get the job done in a more effective way. Have you considered adding a mobile website to the mix yet? If not, you’re overlooking one of the most powerful business tools that will help you attract more leads and ultimately customers. In fact, if your business doesn’t have at least mobile-friendly website, you’re literally blocking potential customers from having access to your business. Preferably, you have a fully mobile version of you site also. I’m sure running off customers is the LAST thing you want to do. Chances are, you simply don’t understand yet just how important a mobile website really is to the success of your business today. You’ve probably noticed that the world has gone crazy over “mobile” the past few years. Smart phone sales and mobile tablet sales have gone through the roof and is this trend is not expected to slow down any time soon. Because of this, consumers are using their smart phones and tablets to perform all kinds of daily tasks; surfing the web, using social media, reading product reviews, shopping, and a whole heck of a lot more. This massive shift in consumer behavior toward mobile devices is forcing businesses all over the world to implement mobile marketing strategies. You simply must implement these strategies now to help your business to stay in front of your target audience. As I mentioned before, one of the most vital tools that make this change possible is a mobile website. This allows mobile users to easily access your products and services. Mobile Internet searches via smart phones and tablets is one of the fastest-growing mobile activities of all times. Mobiles searches are expected to grow in number in the coming years. Mobile technology is literally crowding out most other types of searches. Here is a massive problem for YOU if your website was designed for the Internet and not the mobile web. Mobile users are being directed to websites that were designed for laptops and desktop computers. These websites take forever to load, are virtually impossible to navigate and impossible to read with any comfort. If you do this to your customer, you might as well say bye-bye to sales. In this day and age, your company needs to have a mobile website if you want to have any chance of connecting with consumers. Let me give you 20 statistics about mobile usage and how they will impact your business. All statistics are sourced at the end of this article. 1. There are approximately 6.8 billion mobile subscriptions today: • This statistic pretty much speaks for itself; this is 96% of the world population. Mobile usage is definitely not going away anytime soon. This means that your business must be implementing mobile strategies now that will help you capitalize on this massive audience. Every day that you delay implementing and adapting to this, you are losing money, period. 2. Mobile marketing is growing 8 TIMES faster than the Internet grew in the early 1990’s: • You’ve probably noticed how fast the Internet grew over the last 20 years. Thanks to the Internet, small businesses have been able to implement strategies that allow them to generate more leads and...

read more

Text Message Marketing Pt 3

Posted by on Jul 8, 2013 in Uncategorized | 0 comments

Text Message Marketing Pt 3

Different Types of Text Message Marketing Campaigns Alrighty then! In Pt 2 of Text Message Marketing we covered a really wide range of ways that Text Messages can be used to generate new business. In today’s post we are going to cover 4 specific types of text message campaigns and finish this series off with the top 3 mistakes made in Text Message Marketing. So here we go…   ·         “Save More” Campaigns – These offers influence your customers to come and buy from you so they can take advantage of your special offer. Everyone loves to save these days.   Example:  “Show this text to receive 20% off of any hamburger combo at Hamburger Spot. EXP 5/15”   “Spend More” Campaigns – These offers influence your customers to “spend more money” than they usually would so they can take advantage of a discount.   Example:  “Spend $25 or more at Hamburger Spot and receive $5 OFF when you show this text. EXP 5/15”   “Purchase More” Campaigns – These offers influence your customers to “purchase more items” so they can take advantage of a discount.   Example:  “Purchase a large fry at Hamburger Spot and get $1 OFF of a regular milkshake. EXP 5/15”   “Get Something for Free” Campaigns – These offers influence your customers to buy something so they can take advantage of a free offer.   Example:  “Purchase two Kid’s Meals at Hamburger Spot and receive two cookies for FREE.  EXP 5/15” How You Can Use QR Codes   ·         Send Users Directly to Your Website with One Click – Direct your QR code to your website so your mobile visitors don’t have to type in your web address on their small phones.       Send Users to a Live Video Tour of Your Business – Prospects and customers love to see live footage of businesses that they’re considering doing business with. In addition to tours of your business, you can shoot commercial-style videos, product or service demo videos, “how-to” tutorial videos, etc. Did you scan this one? Need a scanner? Get one in any app store. I like QRReader.   Create an Instant Mobile Take Out Menu – Restaurants, hotels, and other establishments that serve food can put QR codes on their menus. But even better…put up a big sign inside of their establishment that says “Want Our Take-out Menu at Your Fingertips at All Times? Scan This to Store in Your Phone” Send Users to Your Photos and Social Media Sites – QR codes are a great way to gain even more exposure by sending your audience directly to your digital real estate. Send Them to Your Coupons and Discount Offers – Use QR codes to send your customers to a mobile web page with a coupon. You can even put QR codes on your coupons to send them to other destinations. Put Your QR Codes on ALL Marketing Materials – This includes your website, flyers, brochures, business cards, takeout menus, signs, and anywhere you think that people will see it and scan it. Put QR Codes on Your Receipts – On the back of their receipts, many businesses are asking people to go to their websites and enter a chance to win a special giveaway or offer. Most people forget or...

read more

Text Message Marketing Pt 2

Posted by on Jun 28, 2013 in Uncategorized | 0 comments

Text Message Marketing Pt 2

Text Message Marketing The King Of Mobile Marketing   In Part 1 of the Text Message Marketing article we learned about what  text message marketing is all about, why we should be using it, what some of the benefits are and some ways to start building your mobile list.    You can find that article here.    In Part 2 we are going to learn some specific ideas about using text message marketing.    Buckle up, here we go….oh yeah, click on the picture to your left, there is a lot of good info there.   Text Message Marketing Ideas:     Offer Mobile Coupons and Discounts – Most of your customers will love to receive mobile notifications about special offers from your business. In the coming weeks I will be writing an article about how to use coupons and mobile.   This is a very effective strategy to keep customers coming in the door.   Send Text Message to Increase Traffic on Slow Days – Most businesses have a day that’s normally slower than others.   On these days implement a campaign to drive more traffic through the doors on those days.    It only takes a few minutes to write and send a text message and the effect is nothing short of amazing.    Many businesses are seeing an increase in sales just by using this method alone.   Send Reservation Reminders or “Table Ready” Notifications – If you offer reservations, send text messages to confirm reservations.    This will decrease wasted table space and make you more money.    You can send text messages to let your waiting customers know when their tables are ready.    They will get their table notification no matter where they are.    You will get rid of the costly flashing, buzzing and vibrating reminder discs.   Send Appointment Reminders – Reduce “no-shows.” Your staff should send reminders by using the power of text messaging a few hours in advance of the appointment. That way, if someone has to cancel, you have time to fill that appointment with another customer. Each missed appointment means lost revenue.   Send Service Reminders – Easily increase sales by simply reminding your customers that it’s time for service.    Sometimes, all it takes it a little reminder and most people will take action.   Send Important Alerts – Schools, for example, can text parents about important reminders, meetings, conferences, truancy issues, and other emergencies.    Schools, sports teams and professional associations can communicate with their entire memberships in a matter of minutes.   Send Important Updates – Retail businesses should send text messages to let their customers know the status of their orders as well as shipping details.   Implement a “Frequent Dining” Program – Restaurants that reward their loyal customers by offering them some type of discount based on how often they come in build a loyal clientele. For instance, you could offer a digital dining punch card that rewards them with a free meal after so many visits/punches.   Send Event Reminders to Increase Attendance – Having a special event at your business?    Your customers would probably want to know about it so send them a quick reminder and watch the attendance go up.   Alert Customers About New Menu Items – Adding a new dish to the menu?    Your customers will want to try it out, so...

read more

Text Message Marketing 101- Pt 1

Posted by on Jun 25, 2013 in Uncategorized | 0 comments

Text Message Marketing 101- Pt 1

[ez_youtube url=”http://youtu.be/BvQzLuMuPlk” width=”640″ height=”360″ autoplay=”0″ autohide=”2″ controls=”1″]     Hey what up Y’all?   Are you ready to learn the basics of Text Message Marketing?    Great! Let’s get at it then… What is Text Message Marketing?                SMS (Short Message Service).    Text Message Marketing is the ability to send “permission-based” text messages to a group of people who have opted-in to your mobile list.    Dang it hurts to talk like that.    Texts messages may be short but they sure do pack a punch. 160 characters is quite possibly the most powerful marketing tool available for ANY business today.   Did you know that literally trillions of text messages have been sent over the past few years?    Consumers have adapted to this method of communication really quick and are extremely well versed in using it.    Not only have they adapted to it, but they are somewhat “addicted” to it.   Some studies have even showed that most folks prefer text messages to talking on the phone.    Saves time in most cases.    I use a bunch of statistics in this article.    All the statistics used in this article are referenced from http://MobiThinking.com unless I list another source.   The convenience and effectiveness of Text Marketing has made a very profitable impact on those businesses that have put it to work properly.    It simply makes staying in touch with your target market easier. As business owners we know that that ultimately translates into more sales.   Text Message Marketing is very straightforward and to the point; it’s a simple way to send out your company’s latest marketing message to your list of mobile phone numbers. Why Text Message Marketing? Over 2.1 BILLION Mobile Subscribers (29.5% of the World Population) Text messaging is the most-used mobile service – it is the King of Mobile Marketing Almost all mobile users send and receive text messages daily More than 4 billion texts are sent daily in the U.S alone More than one-half of U.S. mobile spending is LOCAL Consumers ALWAYS have their mobile devices with them Benefits of Text Message Marketing Extremely targeted – Your text messaging campaigns are specifically targeted to your customers and prospects. There is simply no other form of marketing that can give you this type of instant access to buyers. Permission-based opt-in marketing – Text messaging is not spam because your list opted-in to receive your messages. As long as you make it easy for them opt-out, there is no problem. Your messages are welcome. Reliable, Instant Reach – Reach your entire target market at the push of a button. Most text messages are delivered, so your campaigns will reach almost all of your intended parties. High Open Rates – Most will read the message within minutes of receiving it. More than 98% of text messages are read within the first 4 minutes. Higher Redemption Rates – Text message offers are redeemed 10 times more often than traditional marketing offers. This alone leads to higher profits and revenue. Reduce Advertising Costs – Text messaging services are low cost; this, coupled with the high response rate is the perfect recipe to boost your ROI. Personalized Communication – Communicating with customers one-on-one makes them feel special, which leads to a long-term relationship. Builds Customer Loyalty...

read more