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Jun 20

5 Big Mistakes Rookies Make

By fblaydes | Uncategorized

If you’re new, you’re bound to make mistakes.   If you know what these mistakes are before they happen, you can avoid a lot of heartaches and headaches later.


What are the Common Mistakes that Mobile Marketing Rookies Make?

    • Not taking the privacy of your leads and customers seriously will cost you.   Don’t keep sending messages constantly thinking your message wasn’t read.   Just send messages on a weekly basis, once maybe twice.   In some cases if you have been given permission by your customer, a little more often won’t hurt if you are leading up to an event of some kind.   Sending messages daily or several times a day will annoy your opt in members and scare them off.   On top of that is illegal to send unsolicited text messages.   You will hurt your reputation by sending multiple messages.

 

    • Don’t just use one method of mobile advertising.   They are all effective.   When you choose just one method, you’re missing out on visitors and leads that may not be able to view messages using your chosen methods.   If you don’t combine, mobile advertising, social networking and targeted local marketing, you’re missing out on the full benefits that are possible with a multi-channel campaign.   After all, the idea is to get leads and customers, right?   Don’t do anything that will prevent this from happening.

 

    • The type of device and the type of content being mismatching is another common mistake made by rookies.   Your mobile advertising campaign plan should include information on not just the target audience, but the devices they use also.   Our marketing analytics have clearly shown that there are certain types of messages that work better on certain types of devices.

 

    • Before you send out your message or display your website, check both for typos and grammatical errors.   Don’t do anything that will cause people to have a bad impression of you.   It should be neat and well thought out.    It must be understandable as well so don’t use any fancy terms.    It is best to stick with high school level English.

 

    • Businesses that are new to using mobile advertising either target too much or not enough.   You can’t send a message to everyone because not everyone is interested in what you have to offer.   If you make your target audience to small, you won’t reach enough people.   You simply must do the research and get the right information about your audience.   Is the audience old or young?   What are they interested in?   Where are they located?   What is their income?    One of the worst wastes of advertising dollars is to send your messages to the wrong audience.

 

  • When you send your message, don’t forget to include your contact information; your name, address, phone number, website link and description if you can fit it in.   The recipient needs to be able to contact you in some way.If you keep these things in mind, you will have a more successful campaign.   Be careful with what you do, as well as how you do it. Mobile advertising can help you get leads and, in turn, more income.

 

Jun 17

MOBILE FRIENDLY? READY OR NOT THEY ARE COMING….

By fblaydes | Uncategorized

Mobile Is Here To Stay

Like it or not, the mobile web is here to stay and so are mobile websites.   With more and more people accessing the Internet on their mobile devices, it’s no wonder why this concept has taken the business world by storm.

 

Now is the time to get your site up to speed.

 

Did you even know that you need two versions of your website?   Gone are the days that you only have one old school Internet site.   One version needs to be a responsive, mobile friendly online website, like the one you have now, only converted to be mobile friendly.    The other needs to be a true mobile website.

 Google Slap

Google is going to slap you really hard if your site is not mobile friendly.

Check out the article here: http://bit.ly/12FCnBF

 

Anyone can create a mobile version of their website for free or if you don’t think you’re up to the task, you can have it done for you for a small fee.   Your mobile version can be built to work on any type of mobile device.   Here are some easy tips for you to use when you’re ready to rebuild your site.

 

Don’t create anything that’s flashy because some images cannot be displayed on a mobile website. Make your website really easy to use with clear navigation, like this:

Image and video hosting by TinyPic

Even with a responsive website like mine, you don’t get the ease of use on a mobile device like you do with a fully mobile site, a site that was actually designed to be fully mobile.

 

You have to look at your site from your visitor’s point of view.   Try to think like they do when they are trying to find all the cool products or services you offer.   Before you go live, test it on your own mobile device so you can find out what is missing and what looks good.   By doing this, you’ll know what the issues are before your visitors do. If you want to use an app to see what your site looks like now on a cell phone of just about any kind go here and download the app. Yes, it’s safe:

 

http://www.springbox.com/about/tools/

 No Ads

If you’re thinking about putting ads on your mobile websites, don’t do it.   The reason is this, ads on a mobile website don’t work the same way as they do for websites online.   Images may not be able to be seen and sometimes the links are not clickable.

 

They also slow to download, big time.   This is bad for two reasons: your visitor will leave your site and Google will penalize you (see Google article above).   This won’t help you build a good reputation on the mobile web.

 

Links

Make your links as short as possible.   Use a site like http://bit.ly.com to shorten your links.   If you have a visitor that wants to share the link or type the link, they’ll be there all day typing a long URL.   Mobile websites should be user friendly.   Navigating your mobile website needs to be as easy as possible for your visitor.

They should be happy and so should you.

 

K.I.S.S. (Keep It Simple & Short)

Simplicity is the key for every use of mobile.   Instead of having 10 posts on one topic, combine them all into one and make one epic post instead.   Your visitors will love you for it.   Simple is best.   Visitors won’t play musical links to go from one place to another on your mobile site.   They simply leave your site. Say more with less words.

 

broken-link

Also, links may not work the way they should so always make a note in the post and tell visitors the links are at the end of the post.   To save space on the user’s screen use drop down menus.

 

If you add buttons to your navigation, make them big enough that people can easily click them with their thumb.   I’m a big guy and I’ll leave a site so fast it will make your head spin if it’s hard to tap the right button.   Buttons that are small suck!   Visitors won’t be able to click or see them easily and if that happens…click, they are gone off your site never to return.   Users come in all sizes and in thinking ability, never forget that.

 

Fonts

Because mobile websites are seen on smaller screens, use a bigger font size.   It’s easier on their eyes.   Be nice to your visitor.   Use a bigger font.   By doing this your readers don’t miss all that great stuff you have to say.   Don’t get all fancy with the color of the fonts either.   Simple black and white works best. Possibly red for headlines.

 

Keep these tips in mind.   You can get your mobile website up and running quickly and easily.  Make it efficient for you but remember this: it’s not about you.   It’s your visitors that you need to make happy so you can get more leads and happy clients.

Jun 14

MAJOR DEVELOPMENT – GOOD AND BAD

By fblaydes | Uncategorized

Hi Y’all!

Just got this major announcement from Google.

If your website or blog is not mobile friendly you will be penalized (slapped) in the search rankings by Google.

Not only are you going to slapped for not being mobile friendly but you will also be slapped for having a mobile responsive site that is misconfigured.

See the article here: http://bit.ly/12FCnBF

Google is also taking a stand on mobile speed. So if you’re not loading fast enough you’re gonna get slapped!

See the article here: http://selnd.com/17FPEer

If you want to see a list of what it takes to be mobile friendly and not get slapped go here: http://selnd.com/17ES39h and here: http://selnd.com/KRH13U

This is great news for mobile marketers like me. I sell mobile websites, mobile apps and mobile services.

This is not such great news for people that have worked hard to get their sites to rank well and now they will get slapped BIG TIME.

Don’t continue to put off getting your site up to speed. This is not 1998 or even 2008. If you’re not mobile friendly now or soon, you’ll be out of business.

Message me for help.

Jun 14

Succeed In 2013

By fblaydes | Uncategorized

6 Statistics About Mobile Marketing That You Must Know in Today’s Economy To Succeed…

 

An optimized website for mobile browsers can boost customer engagement by 85% (Source: KISS Metrics)

Meaning more customers will visit your website.

 

Small businesses that have an optimized site saw an 84% increase in new business (source: Web.com)

New Customers!

 

 71% of mobile users use their devices throughout the day to perform searches (InMobi)

You will be “SEEN” more often.

 

96% of smartphone users say they “frequently” search for local business & information (Source: Google)

Again, you will be “SEEN” more.

 

Of all mobile searches, 90% lead to a customer action and nearly 50% lead to a purchase (Source: HubSpot)

You make more SALES!

98% of all SMS text messages are opened within 4 minutes (Mobile Marketing Association) 

No more wasting money on advertising that gets thrown away!

[hcshort id=”17″]

 

Jun 12

How To Double Your Health-Fitness-Nutritional Coaching Income With Mobile Marketing

By fblaydes | Uncategorized

Coaches that offer health, fitness and nutritional services would do well to make use of a mobile campaign.
Here’s what you need to do to make sure that your ready: you must mobilize everything:

    • website

 

    • landing pages

 

    • lead captures pages

 

    • emails

 

All of it must be mobile friendly. Your target audience, health conscious people are on the go all the time. They are not the type that will sit at a desk or lug around a laptop and spend a lot of time searching for what they want. When they want it, they want it now.

Your potential clients are using their mobile phones all the time for things like workout schedules, calorie counting, measuring how far they have run and all kinds of other things. Take advantage of this.

How?

      • Make sure you are listed on all the local search directories

 

      • On any offline advertising make sure you have a mobile call to action

 

      • Use Facebook app called 22social to advertise your Facebook page; get a free account here: http://22s.com/free/8087   This app converts your Facebook page to a mobile landing page

 

      • Use SMS and MMS to engage new and existing customers

 

      • Create a subscription text service with meal plans, workouts or “how to” tips. Busy people appreciate this and will pay $5-$20 per month for this service.

 

Another potentially huge way to approach your market is through Podcasts. When you see people working out, practicing yoga, running or any other type of exercise, many are listening to music or a teaching podcast through headphones. Use this approach if you want to get to people where they really are.

For more in-depth info on using SMS messaging to attract and keep clients click here and here.

Please LIKE & SHARE if you got any ideas from this and think it may help others.

Jun 06

Text Messages: Maximize Your Profit

By fblaydes | Uncategorized

This is content used in a real way that I don’t see anybody else teaching people how to use.Mobile marketing is so much more than selling mobile apps and mobile websites.Over 98% of text messages are opened in less than 4 minutes.You can be in constant contact with your audience using text messages. There are some very specific rules that apply to text so be aware.To: 72727

Message: 5m

Do this now to see a live demonstration how this can be used to market anything.

Here is some content used in a real way that I don't see anybody else showing people how to use. </p><br /><br /><br />
<p>Mobile marketing is so much more than selling mobile apps and mobile websites. </p><br /><br /><br />
<p>Over 98% of text messages are opened in less than 4 minutes. </p><br /><br /><br />
<p>You can be in constant contact with your audience using text messages. There are some very specific rules that apply to text so be aware.</p><br /><br /><br />
<p>To: 72727</p><br /><br /><br />
<p>Message: 5m </p><br /><br /><br />
<p>Do this now to see a live demonstration how this can be used to market anything.
May 05

Mobile Advertising-Stick To The Rules

By fblaydes | Uncategorized

If you have a mobile website or mobile app that you are going to use for mobile advertising of products or services this PDF is “need to know” information so you don’t get into trouble.

http://mmaglobal.com/bestpractices.pdf

While the mobile web is similar to the Internet there are differences that you need to be aware of.

For example; on the Internet you can put out virtually any claim and not get in trouble.

However it’s not the same with mobile advertising due to the very personal nature of the device used to deliver the ads.

A mobile advertisement that says “Join Today Free” and then have fees associated with that offer will land you in hot water with the FCC.

Mobile marketing and using mobile advertising is a fast growing and very fluid critter right now. Changes to best practices happen month to month, sometimes even week to week. Here is a list of some of the things you need to keep a close watch on: This list comes from the book by Kim Dushinski
Mobile Marketing Handbook

  • Copyrights
  • Trademarks
  • Rights of Publicity and Privacy
  • Implied Contractual Rights
  • Free
  • Headlines
  • Fine Print

Any way you choose to market using mobile, simply be careful and follow the rules.

May 04

Mobile Marketing: What It Is

By fblaydes | Uncategorized

Do You Know What Mobile Marketing Is?

There are so many facets of marketing that I thought it would be useful to define exactly what we are talking about when we use the term “Mobile Marketing.”

The Mobile Marketing Association Definition is:

“A set of practices that enable organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.”

There is another definition that is in the book by Kim Dushinski “The Mobile Marketing Handbook: A Step – by – Step Guide to Creating Dynamic Mobile Marketing Campaigns.”

Mobile marketing is how businesses communicate with consumers on their mobile devices, with that consumers explicit permission, at the right time, at the right place while providing relevant value.”

Either definition you choose to follow, you should not be using interruption based marketing, should be interactive and should add value to their experience with you. A mobile device is about as personal as you can get when marketing. Just ask yourself that age old question; Is the marketing that you are presenting to people the way you would like to be marketed to?

May 02

Mobile Marketing: 5 Important Statistics

By fblaydes | Uncategorized

Mobile Marketing-An Important Part Of Your Overall Marketing Strategy

Hi Y’all! Frank Blaydes here or as some people call me “The Redneck Marketer” and I’m all about Mobile Marketing.

No, not Rippln, but mobile marketing as a niche. There are quite a few mobile marketing sites that have fantastic information on them but they all seem to be targeting big companies. Something that you should remember is this; mobile is not a stand alone solution to your marketing but an integral part of the overall strategy.

I study the data these sites present, analyze it and put it in language everybody can readily understand and use. So enough about me. Let’s get after it…

1. An optimized website for mobile browsers can boost customer engagement by 85% (Source: KISS Metrics: https://www.kissmetrics.com/)

IMPORTANT: Using slow to load pages for mobile marketing on a mobile site, landing page or opt-in page is the kiss of death. According to Gomez @ http://gloappnet.com/unzj you will lose:

  • 74% of potential customers will leave “your” page if it doesn’t load in 5 seconds or less.
  • 71% of users expect the page to load as fast or faster than on their desktop.
  • 46% of users will never return to your site if they don’t have a good experience.

mobile marketing

2. Small businesses that have an optimized site saw an 84% increase in new business (source: http://www.Web.com)

With a number like this, can you afford to not start using mobile marketing as part of your overall marketing strategy?

  • 71% of mobile users use their devices throughout the day to perform searches (InMobi: http://www.inmobi.com)
  • 96% of smartphone users say they “frequently” search for local business & information (Source: Google)
  • 90% of all mobile searches lead to a customer action and nearly 50% lead to a purchase (Source: HubSpot: http://www.hubspot.com)

3. Mentioning a location in mobile marketing ads and search results can increase click-through rates up to 200%. (Source: HubSpot)

4. 96% of smartphone users say they “frequently” search for local business & information (Source: Google)

Always remember to look at the world through the eyes of your ideal client/prospect/customer. The two stats above should be more than enough to convince any marketer to use a location in all of their ads. Ask yourself this: When you are out and about, running errands and you need something, do you search for anything, anywhere or are you more likely to use a business close to you?

5. Over 1/3 of Facebook’s users access Facebook by way of Facebook Mobile; 50% of Twitter’s users use Twitter Mobile. (Source: Microsoft Tag)

While this number is not that surprising, what we should ask ourselves as marketers is this: Is my lead capture on my Facebook fan page or any Facebook group optimized for mobile marketing? If not, how many leads are you losing because of a distorted image? Remember, 74% will leave your page in 5 seconds without blazing fast speed and a great user experience.

All these stats sound somewhat intimidating but the three that should stick out and stick with you are these: 90% of all mobile searches lead to a customer action and nearly 50% lead to a purchase (Source: HubSpot) and one half of all local searches are performed on mobile devices. (Source: Microsoft Tag)
Welcome to the Future…

Use your smart phone and text Frank Blaydes to 72727 and download my mobile app/website. There are some exclusive training videos of folks like Ray Higdon, Mark Hoverson, Vince Reed, Matt Lloyd and others that you will not find anywhere else.

Mobile marketing can boost your lead generation, opt-ins, sales and sign-ups if used correctly. Commit to at least mobilizing your existing website, otherwise you’re losing customers and prospects.