If you have a mobile website or mobile app that you are going to use for mobile advertising of products or services this PDF is “need to know” information so you don’t get into trouble.
While the mobile web is similar to the Internet there are differences that you need to be aware of.
For example; on the Internet you can put out virtually any claim and not get in trouble.
However it’s not the same with mobile advertising due to the very personal nature of the device used to deliver the ads.
A mobile advertisement that says “Join Today Free” and then have fees associated with that offer will land you in hot water with the FCC.
Mobile marketing and using mobile advertising is a fast growing and very fluid critter right now. Changes to best practices happen month to month, sometimes even week to week. Here is a list of some of the things you need to keep a close watch on: This list comes from the book by Kim Dushinski
“Mobile Marketing Handbook”
Any way you choose to market using mobile, simply be careful and follow the rules.