As a small business that’s focused on attracting more customers, you’re most likely thinking of ways to get the job done in a more effective way.
Have you considered adding a mobile website to the mix yet?
If not, you’re overlooking one of the most powerful business tools that will help you attract more leads and ultimately customers. In fact, if your business doesn’t have at least mobile-friendly website, you’re literally blocking potential customers from having access to your business. Preferably, you have a fully mobile version of you site also.
I’m sure running off customers is the LAST thing you want to do. Chances are, you simply don’t understand yet just how important a mobile website really is to the success of your business today.
You’ve probably noticed that the world has gone crazy over “mobile” the past few years. Smart phone sales and mobile tablet sales have gone through the roof and is this trend is not expected to slow down any time soon.
Because of this, consumers are using their smart phones and tablets to perform all kinds of daily tasks; surfing the web, using social media, reading product reviews, shopping, and a whole heck of a lot more.
This massive shift in consumer behavior toward mobile devices is forcing businesses all over the world to implement mobile marketing strategies. You simply must implement these strategies now to help your business to stay in front of your target audience.
As I mentioned before, one of the most vital tools that make this change possible is a mobile website. This allows mobile users to easily access your products and services.
Mobile Internet searches via smart phones and tablets is one of the fastest-growing mobile activities of all times. Mobiles searches are expected to grow in number in the coming years. Mobile technology is literally crowding out most other types of searches.
Here is a massive problem for YOU if your website was designed for the Internet and not the mobile web. Mobile users are being directed to websites that were designed for laptops and desktop computers. These websites take forever to load, are virtually impossible to navigate and impossible to read with any comfort. If you do this to your customer, you might as well say bye-bye to sales. In this day and age, your company needs to have a mobile website if you want to have any chance of connecting with consumers.
Let me give you 20 statistics about mobile usage and how they will impact your business. All statistics are sourced at the end of this article.
1. There are approximately 6.8 billion mobile subscriptions today:
• This statistic pretty much speaks for itself; this is 96% of the world population. Mobile usage is definitely not going away anytime soon. This means that your business must be implementing mobile strategies now that will help you capitalize on this massive audience. Every day that you delay implementing and adapting to this, you are losing money, period.
2. Mobile marketing is growing 8 TIMES faster than the Internet grew in the early 1990’s:
• You’ve probably noticed how fast the Internet grew over the last 20 years. Thanks to the Internet, small businesses have been able to implement strategies that allow them to generate more leads and customers than ever before. However, mobile marketing is growing 8 times faster than the Internet, which means if your business is not “mobilized,” you are losing money right now.
3. Mobile Internet searches have grown by 500% over the past two years:
• This is simply proof of just how fast mobile Internet search is growing. With the massive amount of new mobile subscriptions and smartphone purchases by consumers, the growth rate of mobile search is not expected to slow down. Mobile search will continue to grow every year as more people become comfortable using their smart phones and other mobile devices to perform not only online searches but online purchases also.
4. 50% of all local searches are performed on mobile devices
• Out of all the searches performed by people who are looking for “local” businesses, products, and services, one-half of them are performed on mobile devices instead of desktop computers. Again, this shows just how much consumers depend on their mobile devices to find local information.
5. 33% of mobile Internet searches are for “local” products and services
• More than 1/3 of all Internet searches performed on mobile devices are for “local” products and services. In a nutshell, this means that these consumers are searching for local businesses in their area that can provide what they want right now. As a local business, this means if you do not have a mobile website, your chances of connecting with local mobile consumers is slim to none.
6. 94% of smart phone owners look for local information on their phone
• As I have already shown you, consumers today own smart phones and tablets. Nearly all of them use these devices to find “local” information. Smart phones contain several capabilities to make our lives easier; one of those capabilities is online search. If you don’t have a mobile website, many of these smartphone and tablet owners won’t be able to connect with your business at all and if they can see your site it’s going to be a bad experience for them and a lost sale for you.
7. 61% of users call a business after finding them on their smart phone
• Mobile users are ready to take action when searching for local businesses. This means these are HOT, ready-to-spend customers. As a local business owner, your success depends on the number of customers that walk into your store. How many new customers did you lose today because your current website is not mobile friendly? 10, 20, more?
8. 59% of users visit a business after finding them on their smartphone
• Again these are HOT leads ready to buy from you. Mobile conversion rates are much higher than any other type of marketing or advertising. Without a mobile website you’re missing out on these potential new customers.
9. 71% of smart phone users that see TV ads, printed ads, or online ads, do a mobile search for more information
• If your business is using other types of advertising, mobile is still a major factor in converting those “prospective” customers into paying customers. Let’s say you’re running a TV ad, there are a lot of people that will use their mobile devices to find out more information about your company, your products, or services as soon as they see that ad. They need to be met with a mobile site when doing their research to give them the best experience possible. Without a good experience on the smart phone, your chance for making a sale to them is zero.
10. 45% of users between 18 and 29 use mobile search daily
• These consumers search the Internet from their mobile devices every single day. That’s a big number of “buying age” consumers who could be potentially trying to access your website, but can’t; which means lost profits for your business.
11. 44% of mobile users read reviews and product information
• Mobile users like to see what others have to say about a company before they do business with them. They also like to get as much information as possible about products and services before making a buying decision. Make it easy for them to find out everything your company has to offer by having a mobile version of your website.
12. Local mobile searches are projected to exceed desktop searches for the first time in 2015
• Currently, most Internet searches are performed on desktop computers. Within a few years, most Internet searches will be performed from mobile devices. This means that most people will rely on their smart phones and tablets to find local products, services, and businesses. If you do not have a mobile website yet, it’s not too late to get one. This will put you way ahead of the mad rush when average business owners realize they are losing money to you. Capturing more leads and customers is a piece of cake via mobile.
13. 74% of consumers will wait 5 seconds for a web page to load on their mobile device before abandoning the site
• If your business does not have a mobile-friendly website, it probably takes much longer than 5 seconds to load for mobile users. Sorry, your site is too slow…See ya! Consumers today move fast and don’t have the patience to wait more than several seconds for a website to load on their mobile devices.
14. 40% of mobile users have turned to a competitor’s site after a bad mobile experience.
• If you think it’s bad that mobile users can’t properly view your website, it gets even worse. Most of them immediately leave your site to a competitor’s mobile-friendly website. Not only does your website block them from reaching you, but it pushes them directly into your closest competitor’s open and waiting arms. This is like committing business suicide.
15. 46% of mobile users say they WILL NOT return to a website they had trouble accessing from their phone
• If consumers experience slow loading times… or have a problem finding information they need on your site while using their mobile devices, they get impatient and leave. Many of them make a vow to never “try” to view your website again from their mobile phone. These leads and prospects are lost forever. What is the lifetime value of one customer to your business? Can you afford to lose them?
16. 61% of people have a better opinion of brands when they offer a good mobile experience.
• When consumers can whip out their mobile devices, quickly pull up a website, and easily find the information they’re looking for, it’s a real treat. Why? Because most businesses are still living in the “90’s or early 2000’s. So when they come across your company that actually caters to their needs by having mobile-friendly website, they tend think “Here is a company that has its act together.”
17. 53% of shoppers compare in-store prices to online prices while shopping.
• While shopping, consumers want to make sure they’re getting the best bang for their buck. So they use their mobile devices to compare in-store pricing to online prices. This proves that consumers are serious about using their mobile phones to help them make buying decisions. A mobile-friendly website makes it easy for consumers to check your products and pricing.
18. Mobile searchers are 51% more likely to make a purchase than desktop searchers
• When mobile users perform Internet searches, they are going to take some type of action right away, usually within an hour or two. Whereas desktop users are usually doing more “surfing.” This means that businesses that do not have a mobile-friendly website are losing these potential customers to their competitors. No one wants to wait until they get home to get in front of their desktop computer to search for information that they need right now. Save your customers time and effort, Go Mobile.
19. 74%, have used their phones to get directions to store locations and other business information
• Most mobile users search for local information while out running errands (spending money). Imagine that a potential customer is looking for your phone number or directions to your store while out running those errands. Well, if they can’t access your website to get your phone number, directions, hours of operation, or other information, that customer is pretty much lost.
20. 48% use them for promotions and coupons
• Consumers today love discounts and coupons, as evident by this statistic. When consumers are looking for coupons and promotional offers for your company in particular, the first place they will go is to your website. However, if your website is not mobile-friendly, they will be met with a slow-loading, hard to navigate site instead of a great coupon that they can redeem immediately.
I hope this has helped you to get a better picture of what your business is missing out on if you are not mobile friendly.