Text Message Marketing is a real asset to business owners who use it the right way.
Build your list through your current marketing.
Put your text message opt-in on offer on every piece of marketing you have.
If you are a brick and mortar store front, put you text message opt-in on the front window to get customers attention.
Also, if you own a restaurant, put your text message opt-in on table tents and in the bathrooms.
Strictly online? Make sure you have your text message opt-in on your website.
List building is a whole separate topic, but the goal is to promote your campaign like crazy and get your text offer in front of as many people as possible.
Even though text messages are a powerful tool, you can sure make people mad and annoy them if your too aggressive. Yes, they did sign up to get text messages from you because they want to hear about your business, but only within reason.
If people start opting out of your list in large numbers, you better start trying to figure out why. Is it because you’re spamming the crap out of them or maybe not sending messages they didn’t opt-in to get?
Always consult with a mobile marketing professional to learn what works best for your businesses niche.
Below are a few methods to drive business using text message marketing.
When Business Is Slow: There are always days during the week that customer traffic is slow. Now you can bump up traffic. With text marketing you can message your list instantly and drive customer engagement during those slow times. If you have specific days when business is slow, you can set up messages to be sent on that day using an autoresponder. For example, if you are a restaurant owner and you know Tuesday nights are normally slow for dinner, you preset messages every Tuesday to go out at 3:30 or 4:00 when people are starting to think about dinner.
Old Inventory: If you have inventory that’s just sitting around collecting dust, you can message your list informing them that you’re having a blowout sale and no reasonable offer will be refused. Sell it fast!
Keep Customers Informed: Do you have an important update or an urgent message to send, message your list and let them know about it instantly.
Build Referrals: We all know word of mouth is the best form of advertising. With Text Message Marketing you can make it easy for your customers to refer you just by asking them to forward the message to friends and family. Simply ask at the end of every message to forward it to 2 or 3 people.
Top Of Mind Awareness: Text message marketing makes it easy to keep your business in front of customers on a regular basis, keeping your business top of mind. Even if it’s a text just to thank them for being on the list, it keeps you on their mind. It doesn’t always have to be a special or some sort of deal. However, specials and deals do drive traffic.
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