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If you are new to Mobile Marketing or Mobile Advertising you may want to get a quick crash course of “How To.” The resources here will continue to grow as new sources are tried and found useful.

The following is a list of books that will get you up to speed quickly:

1. Mobile Marketing:
Finding Your Customers No Matter Where They Are

by Cindy Krum

2. The Mobile Marketing Handbook:
A Step-by-Step Guide to Creating Dynamic Mobile Marketing Campaigns, Second Edition

by Kim Dushinski

3. Mobilized Marketing:
How to Drive Sales, Engagement, and Loyalty Through Mobile Devices

by Jeff Hasen

This is a list of Mobile Advertising sites that I have personally used that work well for generating leads: